Overall a total of nine million consumers had viewed the campaign across various platforms. The ads were tailored to global markets too, with countries like the US and Australia seeing more of their own national athletes featured.Īlongside digital and out-of-home ads, #ThatsGold also included an experiential element, with the Olympic Park hosting a special Coca Cola space for visiting fans to have their photos taken with props and buy branded pins and memorabilia.īy the third quarter of the game more than 600,000 people were watching the live stream, spending an average of 28 minutes watching the footage. In celebration of the Rio 2016 Olympic Games, Coca Cola Brazil launched the #ThatsGold campaign, designed to celebrate the feeling that comes with accomplishing something great – no matter how big or small.Īds for the campaign featured famous gold medal-winning moments from previous Olympic Games, as well as famous athletes like Nathan Adrian and Jodie Williams. The campaign achieved 245 million search impressions, 461,000 clicks and a CTR of 0.2%.
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